Digital Marketing

what is digital marketing

Basically, digital marking is a fancy way to say internet Marketing. Other terms you may hear are online marketing, web marketing Web Marketing. In other words, digital marketing is advertising your product or service on the internet.

Digital marketing is no longer a "new" idea. It is now the norm for all business. In today's age, A business that doesn't have an online presence does not have much of a chance of succeeding. This holds true for contractors as well. Everything from roofing leads, water damage leads, HVAC leads and even Distressed property leads are being generated from digital marketing campaigns.

What is involved in digital marketing

There are many aspects to digital marketing but there are 5 basic points to consider.

Digital data – the in other words, "Market Research. This is the information that a business must collect about its target market. Simply put, you need to know as much about your market as possible, Including what they are actually looking for

Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.

Digital Marketing Platforms – most interactions are done on mobile devices such as Ipads, Phones or other handheld devices. Popular Platforms for marketing is social media sites such as Facebook, Twitter, Instagram as well as others. Of course, the most popular being Google

Digital media – In addition to Social media and Google advertising, email marketing is very effective and has replaced the old idea of cold calling. Also, apps that connect potential customer right to online stores are quite popular. Many small business owners are set up so you can "Shop" right or book an appointment right from your phone.

 Regardless of the type of business you are in, it is important to understand digital marketing and which platform is the most effective for your type of industry. Either way, digital marketing is the most effective type of lead generation for contractors.